Introduction
For a lot of projects, the data contains brand mention questions with repetitive verbatims.
For this type of data, codeit offers a specific AI which allows you to very quickly build a Codeframe (i.e set of brands) to code your data against. The codeit Brand AI will group typos and misspellings together allowing for a much more efficient and effective process.
How does it work?
From the codeit Start Menu you can select the "Extract" option and "Extract Brands" to begin the process of extracting brands from your data. There are a number of settings available that allow you to control the process and the behaviour of the theme extraction process. Once complete, you can view the results by clicking "Visualize" on the Start Menu.
Can I Edit the Output?
Yes. codeit supports a unique Extract | Refine | Apply process that means you stay in control at all times. You can use the "Visualise Themes" tool to review the automated output and perform as little or as much refinement of the output as you deem necessary.